AutoTrader Alternative for UK Dealers

Own your website, not a listing.

One Derbyshire dealer showed us his bills: £400 a month to Cazoo, £140 to Auto Trader, plus £22 a car on eBay. A shade over £700 a month — and that month he sold two cars. CarDealerCMS gives you a professional website that's actually yours — plus a free listing on our national marketplace — for £79/month, no contract.

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5+ UK dealers on CarDealerCMS
No long contract
30-day free trial
Listed on Local Car Sales too
The Numbers

How CarDealerCMS compares to AutoTrader

Real pricing for small independent UK dealers. Actual listing-site costs vary by package, stock level and negotiated rate.

CarDealerCMS AutoTrader Cazoo eBay Motors
Monthly cost £79 all-in £2,995 avg £200+ £150+
You own the asset Yes — it's your website No — just a listing No — just a listing No — just a listing
Contract required No Usually, yes Usually, yes No
Builds your own Google ranking Yes, over time Builds AutoTrader's ranking Builds their ranking Builds their ranking
Unlimited car listings Yes Tiered pricing Tiered pricing Per-listing fees
Direct buyer enquiries (no portal fee) Yes
Also appear on a national marketplace Included — Local Car Sales — — —

What a small forecourt actually pays

An eight-car independent in Derbyshire, August 2026. His figures, not ours.

Cazoo£400/mo for 8 cars — and that is already a 60% discount; list is around £1,000
eBay Motors£22 per car
Auto Trader (PAYG)£140/mo for 3 cars
Total ~£700/mo — and he sold two cars that month, so £350 per car sold

He rang Cazoo to ask why nothing was selling. He was told “it’s quiet at the moment”, and reminded that he was already on a discount.

Auto Trader publishes no public pricing. The widely quoted £2,995/month is Auto Trader Group plc’s own Average Revenue Per Retailer (FY26 investor results) across all ~14,000 retailers — a figure pulled upwards by franchise groups and car supermarkets, and not what a small independent pays. The dealer figures above are real bills shared with us in August 2026. Cazoo and eBay Motors pricing per their published rates. Costs vary by package, stock level and negotiated rate.

Why It Matters

A listing disappears. A website stays.

The moment you stop paying AutoTrader, every enquiry channel, every bit of Google ranking you built for them, and every car page — gone. A website works differently.

Paying for a listing

  • Pay every month or you disappear from search entirely
  • Every Google ranking you earn belongs to the portal, not you
  • Buyers compare you against every other dealer on the same page
  • No control over design, branding, or how your stock is presented

Owning your website

  • Fixed £79/month — your website keeps working for you long-term
  • Google rankings build up and belong to your own domain
  • Buyers land on a page that's only about your dealership
  • Your branding, your theme, your stock, your enquiries
Pricing

One plan. Everything included.

£79/month

No setup fee. No long contract. Cancel anytime.

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No card required to start.

Questions

Frequently asked

Is CarDealerCMS an AutoTrader alternative?
Yes. What an independent actually pays varies a lot: one Derbyshire dealer with eight cars showed us bills of just over £700 a month across Cazoo, eBay and Auto Trader, and that month he sold two cars. Auto Trader's own investor results put average revenue per retailer at £2,995 a month, though that average includes franchise groups and car supermarkets. Either way it buys a listing you don't own and lose the moment you stop paying. CarDealerCMS is £79/month, all-in, for a website that's actually yours — plus your cars also appear on our national marketplace, Local Car Sales, at no extra cost.
Can I keep listing on AutoTrader as well?
Absolutely. Many dealers run both during the transition. As your own site builds authority and generates direct enquiries, you'll naturally reduce what you spend on listing sites.
What's the difference between a website and a listing?
A listing on AutoTrader or Cazoo disappears the moment you stop paying — it was never yours to begin with. A website is yours: it builds Google rankings over time, keeps every enquiry direct (no portal in the middle), and stays live for as long as you want it, at a fixed £79/month.
How much does CarDealerCMS cost?
£79 per month, all-in — no setup fee, no long contract. That includes your own branded dealer website, unlimited car listings, DVLA vehicle lookup, AI-written descriptions, and a listing on our national marketplace, Local Car Sales.
How quickly can I get my website live?
Most dealers are live within a day of signing up. Add your cars via our DVLA-powered lookup — enter the registration and we pull the make, model, year and spec automatically.
Do I have to re-enter all my cars manually?
If your dealership is already listed on Local Car Sales, no — we already have your current stock on file and can pull it straight into your new website for you. You'd just need to check the listings look right.
What if I'm not techy or don't have time to set it up?
We can log into your account directly and sort things out for you — no call centre, just us. Most of the setup can be handled on our end if you'd rather not touch it yourself.
Is there a free trial?
Yes — 30 days free, no card required to start. You can see your full website live with your own stock before paying anything.

Ready to own your website instead of just paying for a listing?

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