When someone types "used cars Derby" or "cheap cars near me" they're ready to buy. We make sure your dealership shows up — not AutoTrader, not a big franchise.
Location-Optimised Pages
Your site gets a dedicated location page targeting your town and surrounding areas, giving Google exactly what it needs to rank you locally.
Schema Markup on Every Car
Every listing gets structured data automatically — make, model, price, mileage. Google reads it as rich results, boosting your click-through rate.
Fast-Loading Pages
Page speed is a ranking factor. Our sites are lean PHP — no bloated WordPress plugins — so they load fast on mobile and score well on Core Web Vitals.
SEO Meta on Every Listing
Each car page gets a unique title tag and meta description, automatically generated from the vehicle details — no manual work needed.
Auto-Generated Sitemap
Your sitemap updates every time you add or remove a car, so Google always knows what's in stock and can index it quickly.
IndexNow Integration
When you add a new car, we ping Google and Bing instantly via IndexNow — so your listing can appear in search results in hours, not weeks.
Your own site vs a paid marketplace
Marketplace listings put you on someone else's domain. Your own site builds Google equity that belongs to you.
Feature
Paid Marketplace Listing
Your CarDealerCMS Site
Appears in local Google searchesLocal Google results
The marketplace's domain, not yoursOn their domain
Your own domain, includedOn your domain
Builds your brand & domain authorityBrand & authority
Builds theirs, not yoursBuilds theirs
Every visit grows your brandBuilds yours
Schema markup pointing to your domainSchema markup
Their domain gets the benefitPoints to them
Automatic on every listingEvery listing
SEO meta driving traffic to your siteSEO titles & meta
Traffic goes to themTraffic to them
Automatic on every listingEvery listing
Location page targeting your dealershipLocation page
No dedicated page for youNone
Your town, your dealershipYour town
Direct enquiries — no middleman cutDirect enquiries
Enquiries filtered through themVia them
Buyer contacts you directlyStraight to you
Monthly costMonthly cost
£100–£1,000+ Ongoing with no exitNo exit
£79/month Cancel any timeCancel any time
46%
of all Google searches have local intent
78%
of local mobile searches result in an offline purchase
£79
per month — your own site, your own Google ranking
The opportunity
Independent dealers can win on Google
Large national platforms dominate generic searches like "buy used car." But that's not where independent dealers need to compete. The real opportunity is hyper-local search — "used cars Derby," "cheap cars Heanor," "second hand Ford Focus near me."
These searches have massive local intent. The person searching is nearby, ready to buy, and often happy to deal with a local business over a faceless national platform. A well-optimised independent dealer website can rank above marketplace listings for these searches.
CarDealerCMS is built specifically to win here. Every feature — from location pages to schema markup to IndexNow pings — is designed to help your dealership rank in your town and the towns around it.
Searches your site can rank for
used cars [your town]
cheap cars near me
second hand cars [county]
car dealers near me
[make] [model] for sale [town]
used car dealership [city]
buy used car [postcode]
local car dealer [town]
low mileage cars [town]
nearly new cars [area]
These are the searches your CarDealerCMS site is built to appear in.
What's included
Everything set up for you — no plugins, no extras
Every CarDealerCMS website comes with all of this out of the box. No technical knowledge needed.
Location landing page
Targets your town + surrounding areas by name
JSON-LD schema markup
On every car listing — make, model, price, mileage
Unique title & meta per car
Auto-generated from vehicle data, no manual work
Dynamic XML sitemap
Updates instantly when you add or remove stock
IndexNow integration
Pings Google & Bing the moment a car goes live
Mobile-first design
Fast on all devices — Google ranks mobile-first
Clean URL structure
Human-readable URLs that Google loves
SEO analytics dashboard
See which cars and pages drive the most traffic
Pricing
One plan. Everything included.
Full local SEO features plus every tool we have. No setup fees. Cancel any time.
All-In
£79/mo
Unlimited car listings
Unlimited car listings
Free featured listing on Local Car Sales — the national search engine
Everything independent UK dealers ask us before signing up.
The fastest route is your own website with proper local SEO — schema markup on every listing, a location page targeting your town, and IndexNow so Google indexes new cars within hours. A Google Business Profile on top of that puts you in the map pack too. CarDealerCMS handles all the technical SEO automatically.
Yes. A Google Business Profile gets you in the map pack, but only your own website can rank for searches like "used cars [your town]" in the organic results. It also lets buyers land directly on your stock without going through a marketplace, so you keep 100% of the enquiry.
CarDealerCMS is £79/month on a single plan — unlimited listings, DVLA lookup, AI descriptions, full local SEO and competitor intelligence all included from day one. No setup fees, no contracts, cancel any time.
Not for national generic searches — they have enormous domain authority. But for hyper-local searches ("used cars Derby", "second hand cars Heanor", "cheap Ford Focus near me") an independent dealer with a well-optimised local website absolutely can rank above marketplace results. That's exactly the traffic CarDealerCMS is designed to capture.
Schema markup is hidden code on your page that tells Google exactly what your content is — the make, model, price, mileage, and condition of each car. Google uses this to show rich results in search. CarDealerCMS adds schema markup automatically to every listing, so you get this benefit without touching a line of code.
New listings can be indexed within hours thanks to IndexNow. For your domain to rank competitively for local searches, expect 4–12 weeks. The sooner you launch, the sooner Google starts building trust in your domain. Dealers who start early in their area often lock in top rankings before competitors catch up.
None at all. You add cars through a simple dashboard — registration lookup fills in the details automatically via the DVLA API, AI writes the description, and your listing goes live. All the SEO happens in the background without you needing to touch it.
No — your .co.uk domain is registered for you and included in the £79 plan. Type the name you want in your admin panel, we check it is free and register it. If you already own a domain, point it at us and we set that up instead. Either way every listing builds SEO equity for your brand, not ours.
Ready to own your local market?
Get your dealership ranking on Google in your town. No contracts, no setup fees, cancel any time.