Japanese Import Specialist
I'm Luke Willmer, founder of Sussex Auto Traders, proudly based in Eastbourne, East Sussex. With over 25 years of experience in the motor trade, I've built this business around two core principles: quality vehicles and genuine customer care.
While we supply carefully selected UK vehicles, our speciality is sourcing and supplying quality Japanese imports. These vehicles are renowned for their exceptional build quality, reliability, high specifications and often lower mileage than their UK counterparts.
My passion has always been helping people find vehicles they can buy with confidence — vehicles that are reliable, well-prepared and honestly represented.
At Sussex Auto Traders, we focus on sourcing and supplying quality Japanese imports, including practical family MPVs, camper conversions and specialist vehicles that offer something different from the mainstream UK market.
Alongside our imports, we also stock a carefully selected range of UK vehicles, all chosen for their condition, history and overall value.
This attention to detail ensures every customer drives away with complete peace of mind.
Over the years, I've built strong relationships with repeat buyers, families and enthusiasts who appreciate the personal approach we offer. We're not a high-pressure dealership — we're a business built on trust, transparency and long-term customer satisfaction.
Whether you're searching for a Honda Stepwagon, Nissan Elgrand, Mazda Bongo, a reliable family vehicle, or simply want advice from someone who understands the motor trade inside-out, my goal is simple: to help you find a vehicle that suits your needs, your budget and your lifestyle — with complete confidence.
At Sussex Auto Traders, you're not just buying a vehicle. You're dealing with a business that values honesty, quality and customer satisfaction above all else.
Viewings are by appointment — call or WhatsApp Luke on 07983 810819.